As soon as I ask if Adobe are the most boring company in the world they go and get a sense of humour!
Seeing this on my twitter feed this morning it certainly made me chuckle. Nicely produced and portrays a dry subject for many in a fun way.
I would love to see how effectively the TV ad promotes Enterprise Analytics in the general consumer market. I expect this move it to build awareness leading into a ramped up online campaign to solidify the new Cloud brand. Will it convert into direct sales? You never know, there might be a few struggling encyclopaedia salesmen saved from the rope when this beams down the goggle box 😉