Red Blocks

Is Adobe the most boring company in the world? ;)

September 20, 2013

For the last 7/8 years I have been calling Adobe Marketing Cloud “Omniture”. It has long been engrained in my consciousness and is still in my view the analytics package called, OMNITURE / SiteCatalyst / Discover. Adobe have been slowly rebranding. We have seen some great improvements in interface usability (dashboards for example). We’ve recently […]


SiteCatalyst Secret #1 – Edit multiple suites & variables at once

September 20, 2013

When I visit various companies I find a lot of Web Analysts aren’t aware of some shortcuts that can be found when administering SiteCatalyst. I’m going to collate a few of the ones that people are genuinely very pleased to hear about. Edit multiple suites at once I remember when I found this out by […]

Yellow Blocks

My first look at the ‘new’ V1.0 AppMeasurement.js for Omniture – {updated}

September 17, 2013

I’m assuming that many of you have not yet looked into implementing the ‘new’ lightweight tracking file AppMeasurement.js? (s_code.js in old money). Supporting Omniture implementations that are a few years old can be a challenge when they have grown organically. Tracking files can appear in all sorts of locations on many different sites. Some of […]